What are the four criteria that are necessary to define a market?
What will be an ideal response?
A market has the following characteristics:
| · | composed of people or organizations |
| · | the people/organizations have needs and wants that can be satisfied by particular product categories |
| · | the people/organizations have the ability to purchase the sought products |
| · | the people/organizations are willing to buy |
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a. True b. False Indicate whether the statement is true or false
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