Figure 7-5Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does Box A represent?
A. external data sources
B. buying queries
C. internal data sources
D. data warehouse
E. results
Answer: C
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The general rule for recording answers to unstructured questions is to check the box that reflects the respondent's answer
Indicate whether the statement is true or false
An employee scoring very high on the self-development component of an OCB measure might be expected to ______.
a. be particularly outgoing to new employees and try to make them welcome b. volunteer to take a skills course to improve the range of tasks she can accomplish c. volunteer to help others with particularly difficult tasks d. take a leadership role among employees at similar hierarchical levels
________ sources are books and articles that synthesize material from ________ sources, framing them for general readers
A) Primary; secondary B) Secondary; tertiary C) Tertiary; primary D) Primary; tertiary E) Tertiary; secondary
The key to marketing analysis is
a. secondary data. b. psychographic information. c. marketing research. d. marketing response data.