Which of the following is true of franchising?
a. It is a form of contract manufacturing.
b. It has grown rapidly in recent years.
c. It is restricted to the market of fast-food restaurants.
d. It requires an export agent and an export broker to be successful.
ANSWER: b
Franchising is a form of licensing that has grown rapidly in recent years. More than half of the international franchises are for fast-food restaurants and business services.
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