Boards of directors use outsiders to critique their strategy. This is necessary mostly to improve
A. employee relations.
B. perceptual acuity.
C. organizational hierarchy.
D. financial returns.
Answer: B
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When gathering marketing intelligence, companies often use the U.S
census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of the more than 281 million people living in the United States. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration? A) A company can purchase information from outside suppliers. B) A company can take advantage of government data sources. C) A company can use online customer feedback systems to collect data. D) A company can network externally. E) A company can use its sales force to collect and report data.
Firms that focus too narrowly on their established customers may be constrained in the strategies and technologies they choose to pursue. When this happens, they are said to suffer from:
a. marketing myopia. b. core rigidities. c. tyranny of the served market. d. a competency trap. e. market misery.
Give an account of the social responsibility of businesses and list its four main theories
What will be an ideal response?
You exhibit team spirit by:
a. bragging about your salary, promotion, children, or possessions. b. using your coworkers as therapists. c. committing to company and department goals. d. focusing on the work others are doing, not on what you're doing.