Which of the following is a disadvantage of mail surveys?

a) Researchers must use monetary incentives
b) Researchers are able to know exactly who answers the questions
c) Low return rate casts doubt on the reliability of the findings
d) Wide geographic reach


c

Communication & Mass Media

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One of the concepts stressed by critical theorists is the idea of “hegemony.” What do they mean by this?

a) Media institutions actually rule society. b) The media are constantly hedging their positions on important social issues. c) The media teach the ideology of the ruling classes. d) The effects of the media are less powerful than the dictates of those in positions of authority.

Communication & Mass Media

All of the following characteristics influence your rate of speaking EXCEPT 

A. your normal rate. B. your audience size and demographics. C. the situation or occasion. D. the time of day or night.

Communication & Mass Media

There is some evidence suggesting individuals with a strong feminine orientation prefer a more _____ style of listening, and more masculine individuals prefer a more _____ style

a. person-oriented; task-oriented b. task-oriented; time-oriented c. content-oriented; action-oriented d. time-oriented; content-oriented

Communication & Mass Media

The content dimension of a conflict relates to what?

A. the strategies people use to manage the conflict B. the specific point of contention giving rise to the conflict C. the acceptability of the outcome of the conflict D. the implications of the conflict for the relationship

Communication & Mass Media