In a short essay, define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research
What will be an ideal response?
Cross-tabulation is a statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values. Cross-tabulation is widely used in commercial marketing research because 1. cross-tabulation analysis and results can be easily interpreted and understood by managers who are not statistically oriented; 2. the clarity of interpretations provides a stronger link between research results and managerial action; and 3 . cross-tabulation analysis is simple to conduct and more appealing to less sophisticated researchers.
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The ______ is the relationship between two or more tasks that requires certain tasks to be done before others.
A. least priority relationship B. precedence relationship C. factor rating D. contingency relationship
Peter is writing an e-mail message to his staff that the new computers promised to arrive on Monday will be delayed for two weeks. He knows that many people will be frustrated because their current computers are slow and outdated. Which organizational pattern should his message follow?
A) direct pattern B) indirect pattern C) chronological pattern D) geographical pattern
Which one of the following statements on inventory placement of finished goods is BEST?
A) Forward placement might help reduce transportation cost. B) Forward placement is consistent with a competitive priority that calls for customization. C) Inventory pooling should be avoided when demand in various regions fluctuates month to month. D) Backward placement is consistent with a competitive priority that calls for fast delivery times.
In Herzberg's theory, if satisfiers are missing, the employees will be dissatisfied.
Answer the following statement true (T) or false (F)