According to the anthropologist Paco Underhill, what factor most influences U.S. shoppers’ positive or negative experiences?

a) The products available in the store
b) The spatial organization of a store
c) Their perceived waiting times in the store.
d) The prices of items in the store.


ANS: B

Anthropology & Archaeology

You might also like to view...

Genetic studies indicate:

a. Individual differences are greater than the sum of differences between groups. b. Racial differences can be substantiated genetically. c. Traits such as skin color are reliable means of classifying people. d. Race is a biological construct and is useful only in science. e. It is possible to determine how closely two individuals are related based on observable features.

Anthropology & Archaeology

Essentialism refers to the process of viewing an identity as established, real, and frozen, so as to hide the historical processes and politics within which that identity developed.

Answer the following statement true (T) or false (F)

Anthropology & Archaeology

Noting that chiefdoms created the megalithic cultures of Europe, such as the one that built Stonehenge, Kottak reminds us that

A. all powerful chiefdoms required elaborate stonework to be recognized by competing groups. B. chiefdoms and states can fall as well as rise. C. chiefdoms that failed to become states did not have enough stone. D. all chiefdoms end up becoming states. E. chiefdoms have been among the rarest forms of social organization throughout human history.

Anthropology & Archaeology

Which dating method was used to date the famous Mt. Vesuvius eruption of AD 79?

a. Carbon-14 b. Paleomagnetism c. Potassium-argon/ 40Ar/ 39AR d. Dendrochronology e. Thermoluminescence

Anthropology & Archaeology