Most organizations have more than one component in their marketing mix,
A) which is the reason why marketers need to target more than one audience.
B) therefore, truly measuring consumer behavior is virtually impossible.
C) thus making it difficult to isolate the effect of any single effort.
D) unless they are using the MPR process, which is not part of the marketing mix.
E) which means marketers can demonstrate clear and direct links between marketing and sales.
C
You might also like to view...
Apple often comes out with new products that require new chargers for their products. These old chargers are then hard to find and buy. This is making older products become obsolete due to replacement charger issues. This is an ethical issue called
A. time to market. B. bait-and-switch. C. diffusion. D. diversion. E. planned obsolescence.
Which of the following is NOT an element of strategic management?
A) Formulating cross-functional decisions B) Implementing cross-functional decisions C) Evaluating cross-functional decisions D) Eliminating cross-functional decisions
A statistics teacher wants to see if there is any difference in the abilities of students enrolled in statistics today and those enrolled five years ago. A sample of final examination scores from students enrolled today and from students enrolled five years ago was taken. You are given the following information.
Today
Five Years Ago
82
88
?2112.5
54
n45
36
?
The point estimate for the difference between the means of the two populations is
A. 58.5. B. 9. C. -9. D. -6.
Rivendell Corporation and Foster Company merged as of January 1, 20X9. To effect the merger, Rivendell paid finder's fees of $40,000, legal fees of $13,000, audit fees related to the stock issuance of $10,000, stock registration fees of $5,000, and stock listing application fees of $4,000.Based on the preceding information, under the acquisition method:
A. $19,000 of stock issue costs are treated as a reduction in the paid-in capital. B. $19,000 of stock issue costs are expensed. C. $72,000 of stock issue costs are expensed. D. $72,000 of stock issue costs are treated as goodwill.