Which of the following is true of studies evaluating the marketing research industry?
A) They show that the industry gets an "F" and only major reform will save the industry in the future.
B) The reviews are mixed.
C) Earlier reviews indicate that the industry has performed reasonably well but there is room for improvement.
D) both A and B
E) both B and C
E
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What maintains information about various types of objects, events, people, and places?
A. Database B. Data model C. Data mining D. Data intelligence
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Indicate whether the statement is true or false
The objective of ______ is to ensure that there is sufficient manufacturing and distribution capacity to meet the demand forecasts.
a. operations planning b. financial planning c. supply planning d. demand planning
A supply partnership exists when a buyer and its supplier adopt mutually beneficial objectives, policies, and procedures for the purpose of
A. creating an exclusionary relationship from all other buyers and sellers. B. lowering costs or increasing value of products or services to the ultimate consumer. C. lowering costs and increasing profits for the supplier. D. creating a single channel of distribution. E. putting competitors of both buyers and sellers out of business.