A major disadvantage of personal selling is that it
A. is not remembered as well by consumers as advertising messages are.
B. cannot easily adjust the message to satisfy a customer's information needs.
C. is very expensive per contact.
D. does not provide immediate feedback.
E. is not compatible with other promotional activities.
Answer: C
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The text poses the following possible ethics question based on one of the seven classical virtues: “When have we been our best at encouraging life-work balance?” On which virtue is this question based?
a. trust b. justice c. wisdom d. temperance
Figure 4-5According to Figure 4-5 above, an apartment would be found in what level of the Maslow hierarchy of needs?
A. personal B. physiological C. self-actualization D. social E. safety
When do additional terms contained in an acceptance become part of the contract as per the battle of the forms rule?
A) if the additional terms materially alter the original contract B) if the sale is between two nonmerchants C) if the additional terms expressly limit the acceptance to the terms of the offer D) if the offeror notifies the offeree that he or she does not object to the additional terms
Consumer socialization is the process through which a person acquires the knowledge and skills to function as a consumer.
Answer the following statement true (T) or false (F)