In the weighted-average inventory costing method, when using the periodic inventory system, a single weighted average cost per using is computed for the entire period
Indicate whether the statement is true or false
TRUE
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Just as in Hollywood, in a marketing communications program there is "no such thing as bad publicity."
Indicate whether the statement is true or false
Which of the following is not true about U.S. census data?
A. There are 8 million census blocks in the United States, each containing the residences of about 40 people. B. The census track is the smallest geographic entity for which census data is available. C. The block group is a collection of adjacent blocks that contain between 600 and 3,000 people. D. The data are not particularly user-friendly. E. Census data are collected every 10 years.
A marketing audit helps management allocate marketing resources efficiently.
Answer the following statement true (T) or false (F)
In the Boston Consulting Group (BCG) matrix, a business unit that has a low anticipated growth rate but a high market share is known as a ________.
A. cash cow B. star C. dog D. question mark