Regarding new-task organizational buying, which of the following is/are likely to be involved?
A. purchasing manager
B. top managers
C. production process engineers
D. production line supervisors
E. All these answers are correct.
Answer: E
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Increasingly, practitioners are being asked to document measurable results. What is the major motivation of this pressure to measure impact?
A. Public relations results are typically intangible. B. Clients will not pay for programs for which results cannot be detected. C. Management wants to know how public relations contributes to achieving goals. D. Social media have replaced the need to gather data on program impact. E. All of the above.
What is the term used to refer to working in a startup for no money in return for equity participation in the venture?
a. Equity investment b. Debt investment c. Startup investment d. Sweat equity investment
The shipping terms, FOB place of destination, indicate that the seller must deliver the goods at the place named and bears the expense and risk of shipping
a. True b. False Indicate whether the statement is true or false
Which of the following is the right classification for advertisements that project sexually appealing images that don't have much relevance to the products that they advertise?
A. misleading advertising B. untruthful advertising C. deceptive advertising D. offensive advertising E. ethical advertising