Jennifer is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that
A. all women love her makeup; they just need an incentive to buy it.
B. it will be worth it if each customer makes two purchases based on her investment of time and money.
C. she enjoys the work, regardless of the financial results.
D. one loyal customer's repeated purchases for life will be well worth the expense.
E. these methods will greatly increase this month's profits for her business.
Answer: D
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