Which of the following is a true statement?

a. Business begins with the public's permission and survives because of its approval.
b. Companies should find out what their publics want and expect from them.
c. Public relations is built by performance, not by publicity.
d. all of the above


D

Communication & Mass Media

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Marisa is a member of the in-group and Zen is considered an out-group member within your department.  Compare and contrast their likely experiences in the organization, concentrating on communication interactions with the supervisor and coworkers.  

What will be an ideal response?

Communication & Mass Media

Classical Hollywood films privilege ________ over other sounds

A) sound effects B) score C) dialogue D) diegetic music

Communication & Mass Media

Which method is used to calculate the exact number of hours spent on a project and is considered the only sound way that a public relations firm can intelligently determine a fee?

a) Basic hourly fee b) Retainer fee c) Fixed project fee d) PRServe fee

Communication & Mass Media

Samuel turns on the radio to listen to a modern reading of an old radio drama that he used to listen to when he was a child. Samuel is engaging in ______ listening.

A. dismissive B. jealous C. confused D. appreciative

Communication & Mass Media