Define channel power and explain how it can lead to channel conflict. How does it affect vertical marketing systems?
What will be an ideal response?
Channel power is the degree to which any member of a marketing channel can exercise influence over the other members of the channel. As we saw with the administered VMS, power can directly influence the relationships within the channel. Ultimately, channel conflict can occur in which channel members experience disagreements and their relationship can become strained or fall apart. Unresolved channel conflict not only can result in an uncooperative and inefficient channel, but it also can ultimately impact end-user consumers through inferior products, spotty inventory, and higher prices.
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Which of the following methods of gathering exploratory data was derived from anthropology?
A) focus groups B) one-on-one interviews C) case studies D) longitudinal studies E) ethnography
Group behaviors such as competition, rivalry, and challenges to the leadership are most indicative of:
A. countertransference. B. extreme lack of trust. C. struggle for control. D. none of the above
What are the two major issues regarding payment for shares?
Alice offers to sell her car to Barry for $500, and Barry accepts. Alice's car has a market value of $1,000 but this fact is unknown to Alice. The contract is enforceable
Indicate whether the statement is true or false