Rick Johnson trains his company's sales force to go after the consumer

He repeatedly asks his team to bear in mind the essential fact that it is the sales team's responsibility to rouse the consumer's interest and make him feel that he needs the product. A true salesman is one who can convert an indifferent consumer walking into the store into a new customer. Johnson believes in the ________ concept.
A) product
B) production
C) selling
D) marketing
E) social responsibility


C

Business

You might also like to view...

An acculturated person

a. has become part of the melting pot. b. has become socioculturally assimilated. c. understands his or her own culture. d. accepts another culture's ideas.

Business

Macro changes are ____________________ changes that affect organizations and what they do.

a. Relatively small and internal b. Large-scale environmental c. Large-scale self-imposed d. Modest and predictable

Business

Which command is used to repeat the column headings on the second page of a spreadsheet?

A) Print Titles B) Freeze Titles C) Freeze Panes D) Repeat Titles

Business

Notification to one partner of any matter relating to partnership affairs is effective immediately as notice to the partnership

a. True b. False Indicate whether the statement is true or false

Business