Southwest Airlines acquisition of rival AirTran Airways may have been responsible for a sharp decline in on-time arrivals, which is one of Southwest's ________ goals, supporting a larger goal of being highly profitable.
A. dependant
B. strategic
C. operational
D. facilities
E. tactical
E. tactical
Tactical goals are set by and for middle managers and focus on the actions needed to achieve strategic goals.
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Which department is usually responsible for a direct labor cost variance attributable to inexperienced workers on the assembly line?
A) purchasing B) production C) human resources D) engineering
A company can assess marketing ROI in terms of standard marketing performance measures, such as brand awareness, sales, or market share
Indicate whether the statement is true or false
In the acquisition method for a business combination, the excess of the fair value of the consideration over the fair value of the acquired firm's identifiable assets net of identifiable liabilities is goodwill
Indicate whether the statement is true or false
Intended beneficiaries can sue to enforce a contract
a. True b. False Indicate whether the statement is true or false