A chewing gum manufacturer has a widespread TV advertising campaign that shows beautiful people consuming its product. Having seen these ads over a few weeks, you find yourself attracted to the chewing gum the next time you are at a convenience store. In this classical conditioning example, what is the unconditioned stimulus?
a. The chewing gum
b. Your attraction to the beautiful people
c. The beautiful people
d. Your attraction to the chewing gum
e. The chewing gum manufacturer
c. The beautiful people
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The basic concept behind the covert sensitization method of treating unwanted sexual arousal is to a. create empathy for the victim of the behavior
b. replace the immediate reinforcement of the behavior with the unpleasant consequences that ordinarily take longer to be experienced. c. create a physically painful experience to replace the immediate reinforcement that the unwanted behavior has previously produced. d. improve family functioning, social skills, and overall effectiveness of appropriate adult relations.
To study the higher mental processes, Wundt believed that we must use ____.
a. rationalistic introspection b. immediate analysis c. naturalistic observation of various forms d. controlled experimentation
_______________ occurs when people refuse to admit that something unpleasant is happening, that they have a problem, or that they are feeling a forbidden emotion
a. Projection b. Sublimation c. Displacement d. Denial
According to gate-control theory, an open gate reduces our sensitivity to pain
a. True b. False