Video on demand(VOD), iPods, and DVRs (digital video recorders) present which of the following challenges for advertisers?
A) Consumers are watching less television programming.
B) Consumers have difficulty attending to specific advertising messages due to advertising clutter.
C) Audiences are less interested in media consumption.
D) Consumers have more choices about what advertisements to watch or not watch.
E) Television advertising is becoming more expensive.
D
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________ refers to an attempt by another person to take over a living person's name or identity for commercial purposes.
A. Invasion of the right to privacy B. The tort of appropriation C. Defamation of character D. Disparagement
A bank does not reduce the account of the depositor of which of the following?
A. A fee assessed to the depositor's account. B. An uncollectible check. C. A deposit to their account. D. Periodic payments arranged in advance, by a depositor. E. All withdrawals through an ATM.
Globalization has created a need for all of the following except ______.
A. leaders with greater understanding of cultural differences B. leaders with increased competencies in cross-cultural communication C. leaders who are able to utilize cultural superiority to manage groups D. leaders who are able to design effective multinational organizations
Adam moved into an apartment complex. The rules of the complex prohibit unmarried men and women from living together in the same apartment. When Adam's friend, Diane, moved into the apartment he was served with eviction papers. Adam claims the apartment complex is violating his constitutional rights since it allows married couples to live together. Is Adam right?
a. Yes. His equal protection rights have been violated. b. No. His fundamental right of cohabitation has not been violated. c. Yes. He and Diane are being treated differently than married couples. d. No. Constitutional protections do not extend to privately owned apartment complexes.