Which of the following is true regarding our macro-marketing system?
A. Marketing tries to satisfy "unwanted demand" rather than genuine wants.
B. Satisfying consumer needs and wants is a dynamic, on-going process.
C. Advertising generally raises prices and wastes resources.
D. Marketing makes people materialistic by creating "false values."
E. None of these answers is correct.
Answer: B
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According to the Federal Trade Commission, what is the largest type of consumer fraud?
a. Identity theft b. Ponzi scheme c. Magazine fraud d. Telephone fraud
Preparation Questions
1. What are the differences between strategic leadership and transformational leadership? Are the differences situational? 2. Is it possible to be a strategic leader when you are not part of the top-management team? Why or why not?
Which of the following is the best communication channel for presenting your company's newest product?
A) Flyer. B) Brochure. C) Sales call. D) Videoconference. E) It depends on the product.
In an efficient market, stock prices adjust quickly to new public information
Indicate whether the statement is true or false