Information gathered from social media is used to ________
A) understand the market
B) answer clients' concerns
C) connect to consumers and potential participants
D) conduct online research
E) all of the above
E
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Which of the following approaches has the least amount risk associated with it when developing a new product?
A) marketing driven B) sales driven C) technology driven D) customer driven
Which of the following activities would be part of the supply chain of a manufacturer?
A) Shipping B) Customer service C) Parts manufacturing D) Research and development
Which of the following channels is most likely to get the quickest response?
A. e-mail B. voicemail C. text message D. memo
The micro-macro dilemma occurs when a firm focuses its efforts on satisfying some consumers to achieve its objectives, possibly causing negative societal outcomes.
Answer the following statement true (T) or false (F)