Regina wants to position her financial services company. Regina can position her services according to all of the following except
A. competitive comparisons.
B. profitability.
C. symbols.
D. the value proposition.
E. product attributes.
Answer: B
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Many marketing experts recommend ________ programs that allow a company to talk to individual customers and adjust elements of the marketing mix to satisfy the specific needs of each customer
A) customer relationship management B) psychographic segmentation C) transactional management D) B2B marketing E) C2C marketing
Which of the following factors is most likely to be used to create store atmospherics?
A) employee training B) sales promotion C) store layout D) event sponsorship E) price points
A manager must decide on the mix of products to produce for the coming week. Product A requires three minutes per unit for molding, two minutes per unit for painting, and one minute for packing
Product B requires two minutes per unit for molding, four minutes for painting, and three minutes per unit for packing. There will be 600 minutes available for molding, 600 minutes for painting, and 420 minutes for packing. Both products have contributions of $1.50 per unit. a. Algebraically state the objective and constraints of this problem. b. Plot the constraints on the grid below and identify the feasible region.
Five years ago, the State of Oklahoma issued $2,000,000 of 7% coupon, 20-year semiannual payment, tax-exempt bonds. The bonds had 5 years of call protection, but now the state can call the bonds if it chooses to do so. The call premium would be 5% of the face amount. Today 15-year, 5%, semiannual payment bonds can be sold at par, but flotation costs on this issue would be 2%. What is the net present value of the refunding? Because these are tax-exempt bonds, taxes are not relevant.
A. $278,606 B. $292,536 C. $307,163 D. $322,521 E. $338,647