Which of the following is not an area in which a company needs to get and stay ahead in order to sustain a competitive advantage?   

A. Talented employees
B. Quality
C. Effectiveness
D. Being responsive to customers
E. Innovating


A. Talented employees

Sustainable competitive advantage occurs when an organization is able to get and stay ahead in four areas: (1) in being responsive to customers, (2) in innovating, (3) in quality, and (4) in effectiveness.

Business

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