Marketers for Alive!, a new sports energy drink, have hired teams of college students to encourage friends and classmates on campus to try the new product
The students have been directed by Alive! to promote the new drink without revealing that they are contracting with the company. Alive! is most likely to be accused of which of the following unethical marketing strategies?
A) falsification
B) shilling
C) evangelist marketing
D) viral marketing
E) defacement
B
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Which of the following is the best example of a direct channel?
A) J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center, and the Design Center then sells it to consumers. B) Family Dollar Store sells modeling clay to school-age children. C) A wholesaler sells candy to convenience stores that then sell it to store patrons. D) Farmer Mintz sells corn to the Hughes household, who will eat it for supper. E) A farmer in Colombia sells flowers to an international broker, who makes sure the flowers reach consumers in the United States.
Which of the following is "lobbying" and therefore covered by the Federal Regulation of Lobbying Act of 1946 and more clearly defined in the Lobbying Disclosure Act of 1995?
A. Conducting a public relations campaign to convince citizens to support a bill pending in the Congress B. Testifying before a committee of Congress about your expertise on the effect of the legislation C. Writing an editorial in your company newsletter about the legislation D. Contacting a former colleague who works in the president's press corps to set up an interview with someone in the White House about a bill E. Hiring a staff member to conduct a direct mail campaign to representatives and senators providing basic information about a bill
A performance measure that tracks warranty claims would be most likely to be useful for which of the eight key supply chain processes?
a. Demand Management b. Product development and commercialization c. Returns management d. Order fulfillment
Long-term investments include:
A. Investments in marketable bonds that are intended to be converted into cash in the short-term. B. Investments in marketable stocks that are intended to be converted into cash in the short-term. C. Investments in bonds and stocks that are not readily convertible to cash or not intended to be converted to cash in the short term. D. Only investments readily convertible to cash. E. Investments intended to be converted to cash within one year.