Why is it so important to establish your credibility in the introduction?

Fill in the blank(s) with the appropriate word(s).


Answer will vary

Communication & Mass Media

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Social theory is an important analytical tool because it

A. shows the differences between abstract ideas and practical reality. B. leads to the discovery of the truth. C. contributes to an interpretive understanding of how or why something occurs. D. All these answers are correct.

Communication & Mass Media

Which of the following characterizes the assertive style?

A. "My needs are more important than yours." B. "Your needs are more important than mine." C. "Neither my needs or your needs are important." D. "Your needs are just as important as mine."

Communication & Mass Media

Four listeners provided criticism after a speech in their statements below. Which one failed to stress the positive?

a. "The speech just didn't do anything for me." b. "The example about the stock market would have gained more attention in the introduction." c. "I felt you were more in control of the topic today than in your first speech." d. "I would have liked it if you looked directly at me while you were speaking."

Communication & Mass Media

A good literature review goes beyond a simple description of previously published work to include analysis, synthesis, and a critique of this work.

Answer the following statement true (T) or false (F)

Communication & Mass Media