The cost/benefit ratio is calculated by

a. dividing the Program Benefits by the Program Costs.
b. dividing the Program Costs by the Program Benefits.
c. multiplying the Program and the Program Benefits.
d. adding the Program Costs and Program Benefits.


b

Communication & Mass Media

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When we assign a cause for someone's behavior, we are making a(n) ________

What will be an ideal response?

Communication & Mass Media

After the interpersonal conflict, it is important to recognize

A. it is time to be quiet. B. it is time to kiss and make up. C. that the conflict has stopped. D. that the conflict will come back.

Communication & Mass Media

When giving a speech to entertain your goal is to reinforce, modify or change audience members' beliefs, attitudes, opinions or values

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following describes the method for developing coding categories in which the researcher makes similarity-different judgments on units of data throughout the coding process?

a. constant-comparison b. unitizing c. triangulation d. member checking

Communication & Mass Media