What does the mnemonic FOCII stand for, and how does each element apply to news reporting?

What will be an ideal response?


The mnemonic FOCII represents the five interest elements most commonly used to draw readers’ attention: fame, oddity, conflict, immediacy, and impact. A story relying on the fame element will feature either a well-known public figure or someone enjoying his or her “15 minutes of fame.” A story featuring an oddity will discuss a rare occurrence in terms of either positive superlatives or negative outcomes. A conflict story will discuss two or more mutually exclusive endgames and describe how each outcome could be good or bad for readers. Immediacy refers to how soon after an event that the story is published and is a major driver in journalists’ quest to “break” news and “scoop” competitors. The impact element answers the question “why should I care” and draws attention by helping readers understand how a news story may affect them.

Communication & Mass Media

You might also like to view...

Politicians want people to vote for them. Therefore, part of their impression management strategy involves attempts to establish their _________

Fill in the blank with correct word

Communication & Mass Media

The careful listener looks for clues as to how a speaker translates ambiguous terms into specific ideas or policies

Indicate whether the statement is true or false.

Communication & Mass Media

Explain why you think the English language has words for some things but not for others? What does a culture's language reveal about how the people in that culture think? Does a culture's language also indicate how people in that culture might act in certain circumstances? 

What will be an ideal response?

Communication & Mass Media

Which of these has the highest usage of any type of Internet site?

a. social media b. Facebook c. YouTube d. Google+

Communication & Mass Media