Instructor Services is a technology company that offers many IT services in highly populated southern Ohio. The company's services and products include computer training, support, monitoring, repair, network design, virus removal, and software upgrades. It even sells refurbished computers. The source of Instructor Services' strategic position is
A. low-profit margin and many customers.
B. broad needs and few customers.
C. broad needs and many customers.
D. high-profit margin and many customers.
E. high-profit margin and few customers.
C. broad needs and many customers.
Strategy is the creation of a unique and valuable position. Strategic position emerges from three sources. One of the sources, like Instructor Services', is broad needs, many customers. This strategy is oriented toward serving the broad needs of many customers.
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