The fourth step of a small business' strategic planning process involves:
A. studying the dynamics and trends of the industry.
B. refining the firm's capabilities in order to maintain a competitive advantage.
C. considering the customers and the benefits to offer them.
D. determining the best strategic direction and strategy for the firm.
Answer: D
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Which of the following discoveries had a major influence on the Supreme Court’s decision in United States v. Frye (1923)?
a. The polygraph only had about a 75-80 percent success rate at detecting falsehoods. b. Employers were using the polygraph to punish current employees, not screen new ones. c. The polygraph caused mental exhaustion in those it tested. d. The polygraph detected anxieties, not lies.
Your success in meeting your goals will depend on how committed others are to helping you
Indicate whether the statement is true or false
Which of the following would be a bearer instrument?
a. A check payable to "cash." b. A check that says "pay to the order of John Jones." c. A check that says "pay to the order of bearer." d. A check payable to "cash" or a check that says "pay to the order of bearer."
Why do marketers rely heavily on demographic characteristics when segmenting consumer markets?
What will be an ideal response?