Aristotle referred to persuasive appeals that establish a speaker’s credibility by which of the following names?

A. Logos
B. Porthos
C. Pathos
D. Ethos


D. Ethos

Communication & Mass Media

You might also like to view...

Explain social identity theory, including the role of in-groups and out-groups.

What will be an ideal response?

Communication & Mass Media

All of the following are reasons that spoken language is different from written language EXCEPT

A. oral language is less formal. B. oral language is more repetitive. C. oral language uses shorter sentences. D. oral language is more abstract.

Communication & Mass Media

Because it is more difficult for researchers using qualitative methods to completely plan their research process, they are allowed to avoid informed consent procedures.

Answer the following statement true (T) or false (F)

Communication & Mass Media

In the United States, the ________ is the federal agency that monitors unfair discrimination in hiring and firing decisions.

A. Employee Benefits Security Administration B. Commission on Civil Rights C. Equal Employment Opportunity Commission D. Economic Development Administration

Communication & Mass Media