Define proximity in terms of perception. Why is this a faulty method of organizing information?

What will be an ideal response?


- Proximity is the grouping of two or more stimuli that are close to one another based on the assumption that, because objects or people appear together, they are similar.
- It is not unusual to think that people whose appearance, nationality, race, and origin are similar and who reside in the same community or belong to the same organization (fraternity, sorority, club, church, etc.) perceive others, events, and activities in the same way. For us to assume that they do would not only be inaccurate, but also wrong. We must be careful not to categorize or to communicate as if those who appear together think, behave, and believe the same way on every issue or situation. Competent communicators verify and do not categorize individuals based on their proximity to one another.

Communication & Mass Media

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Define and explain three of the four disconfirming forms of listening mentioned in your text

What will be an ideal response?

Communication & Mass Media

A _______ is a website that allows internet visitors themselves to easily add, remove, or otherwise edit and change available content, typically without the need for registration

a. wiki b. wifi c. wipi d. widget e. wimax

Communication & Mass Media

"A feast is a meal that is rich and abundant and includes many guests." This sentence is

A. a contrast. B. a definition. C. an analogy. D. a comparison.

Communication & Mass Media

The Waterbucks chain of hospitals decided to start a health magazine about different diseases and their respective cures

Since the team wasn't sure if the magazine was something the public could easily understand, they selected random people and gave them each a draft of the magazine. Each person was asked to read the entire publication, and then comment on whether or not it was easy to understand. What technique did the team apply, and how did it help? a) Copy testing; to understand the education level of the audience b) Content analysis; to measure the amount and nature of media coverage c) Omnibus survey; to give the NGO exposure to the thoughts about their messages C d) Focus group; to identify the range of attitudes of the audience

Communication & Mass Media