Goal-setting theory suggests that employees can be motivated by goals that have all of the following characteristics except
A. specific.
B. achievable.
C. linked to an action plan.
D. little or no feedback.
E. challenging.
D. little or no feedback.
Goal-setting theory suggests that employees can be motivated by goals that are specific and challenging but achievable and linked to action plan.
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Oliver, a company that produces different types of olive oil, launched a promotional campaign focusing on the alternative uses of olive oil. What strategy is the company implementing to expand its total market demand?
A) using the new-market segment strategy to attract new customers B) improving the current level of product performance C) advertising new and different applications of the brand D) protecting its market share E) using the market-penetration strategy to attract new customers
________ involves reducing the audience's resistance to the sales message, which is especially important when you create unsolicited sales communication
A) Making it easy for your audience to act and respond B) Creating a sense of desire C) Building your audience's interest D) Grabbing your audience's attention E) Enabling your audience to respond favorably
________ refers to the submission to or rejection of sexual conduct that is used as a basis for employment decisions.
A. The glass ceiling B. Quid pro quo harassment C. Social loafing D. Mutual adjustment E. Whistleblowing
Generally, entrepreneurial stress is due to
a. being surrounded by incompetents. b. fear of failure. c. the discrepancy between the entrepreneur's expectations and personality. d. a big ego.