What are the pitfalls to be avoided in pursuing a broad differentiation strategy?
What will be an ideal response?
Following are the pitfalls in pursuing a broad differentiation strategy:
• focusing on product or service attributes that are easily and quickly copied
• buyers seeing little value in the unique attributes of a company's product
• overspending on efforts to differentiate the company's product offering, thus eroding profitability
• offering only trivial improvements in quality, service, or performance features vis-à-vis rivals' products
• over-differentiating so that product quality, features, or service levels exceed the needs of most buyers
• charging too high a price premium
You might also like to view...
________ is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world
A) Consumption B) Perception C) Acculturation D) Assimilation E) Cognitive dissonance
A borrower of money repayable on demand, must repay the loan immediately after a demand has been made
Indicate whether the statement is true or false
When one company owns more than 50% of another company's voting stock and has control over the investee company, the investee is called the ________.
What will be an ideal response?
A store has determined that the weekly sales of a product is related to the number of customers who visit the store and the square feet of shelf space, x, according to the following equation: -20x2 - 10C2 + 40Cx + 120x - 200C + 600
C represents the hundreds of customers who visit their store. If a store averages 200 customers per week, how many square feet of shelf space is required to maximize sales?