An express warranty must be in writing
Indicate whether the statement is true or false
FALSE
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The type of strategic leader that will be effective depends on various organizational factors.
a. true b. false
Standard text markets can cost as much as $1 million; simulated test markets cost less than 10 percent as much
Indicate whether the statement is true or false
A sunk cost is never relevant
Indicate whether the statement is true or false
Independent demand items are typically ______.
a. finished products whose demand is determined by external marketing conditions b. intermediate products whose demand depends on the demand for finished products c. raw materials whose demand depends on the demand for finished products d. semifinished products whose demand depends on the demand for finished products