Compared with objective items, essay items usually provide a better sampling of an examinee's
knowledge of the subject-matter of the test.
Indicate whether the statement is true or false
FALSE
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Tony is too cheap to buy weights to do weight-lifting. He therefore decides to use bottled water instead. Consumer psychologists would say that this is an example of ____
a. shrinkage b. lateral cycling c. product misuse d. unbranded creativity
Nearsightedness can result when the eyeball is elongated such that the images of:
A) nearby objects are focused behind the retina. B) distant objects are focused in front of the retina. C) nearby objects are magnified to twice their original size. D) distant objects are shrunk to less than their original size.
The processing of sensory information that occurs below the level of conscious awareness is called
A) selective attention. B) top-down processing. C) subliminal perception. D) bottom-up processing.
A research method in which a group of similar people discuss a topic of research with a moderator in order to provide information concerning how people think and feel about that topic is known as a ________ study
a) moderated survey b) discussion group c) case d) focus group