Successful public relations strategies are dependent first upon ______.

a. accurate information about the challenge at hand
b. the effectiveness of past efforts and strategies
c. the talents of the practitioners involved
d. responding to changes as they occur


a. accurate information about the challenge at hand

Communication & Mass Media

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Groups tend to meet our basic interpersonal needs, including personal transportation, personal artistic expression, and personal preferences

Indicate whether the statement is true or false

Communication & Mass Media

In a heated argument, Mercedes told her boyfriend Desmond that he was not her "first or best" lover. Her painful remark is called a __________ by communication scholars

Fill in the blank with correct word

Communication & Mass Media

Journalists’ promises of confidentiality are ______.

a. prohibited by federal law b. legally enforceable contracts if they are relied upon and their breach causes harm c. understood by all parties to be nonbinding d. ethical constraints but not legally binding

Communication & Mass Media

Answer the following statements true (T) or false (F)

1.A strength of focus groups is that researchers observe human communication in its natural settings. 2.Descriptive notes record the specific methods an ethnographer uses to gather data. 3.Analytic notes are the notes an ethnographer writes to make sense of or interpret raw data and observations. 4.Typically, observational studies record and interpret individual and group behaviors in an experimental setting.

Communication & Mass Media