In a(n) ________ vertical marketing system, a channel member invests in backward or forward vertical integration by buying a controlling interest in other intermediaries.
A. administered
B. private
C. distributive
D. contractual
E. corporate
Answer: E
You might also like to view...
The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used in the old-fashioned cookies the company produces and markets. This statement deals with which part of the marketing mix?
A. process B. people C. price D. product E. place
A multisegment targeting strategy differs from a concentrated targeting strategy in that it:
a. selects one segment of a market with a goal to satisfy its members. b. faces a high potential cost from cannibalization of products. c. develops and maintains a common marketing mix for its products. d. results in sterile, unimaginative product offerings.
In the term linear programming, the word programming comes from the phrase "computer programming."
Indicate whether the statement is true or false
Xavi develops a cell phone battery that can be charged by a solar panel and can run efficiently for up to three hours. His friends point out that it would be difficult to get cell phone manufacturers to adopt this new technology and that it could take a long time for people to start relying on it. However, Xavi is convinced that he can make his idea popular and successful. He plans to start a new company called EnerMob Inc. that would promote and sell the cell phone battery to the public. In this scenario, which of the following entrepreneurial characteristics is Xavi demonstrating?
A. Vision B. Hindsight C. Retrospection D. Reflection