Answer the following statement(s) true (T) or false (F)

1. The S.M.A.R.T. model sets standards for assessing the effectiveness of objectives
2. A single clear communications objective is appropriate for multiple target audiences.
3. Communications objectives with more generic messages relate better to larger
audiences.
4. As an example, a campaign that seeks to change voter opinion would use qualitative
measurement but not quantitative measurement.
5. The more specific the behavioral focus, the more effective the message can be
when writing objectives.


1. false
2. false
3. false
4. false
5. true

Communication & Mass Media

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