The adoption curve concept suggests that it is essential to stimulate early adoption by the laggards or the product will never get beyond introduction.

Answer the following statement true (T) or false (F)


False

The laggards tend to be older and less well educated. The smallest businesses with the least specialization often fit this category. They cling to the status quo and think it's the safe way. Instead, it's essential to win over innovators and early adopters.

Business

You might also like to view...

Which of the following is a major disadvantage of using agents and brokers?

A) loss of control over the service delivery B) lack of information about local markets C) narrow distribution of products D) reliable customer communication

Business

Very often, ______ decisions will be complex in nature with few past occurrences for employees to draw on.

A. executive B. strategy C. programmed D. nonprogrammed

Business

The transportation model is a special class of linear programming models

Indicate whether the statement is true or false

Business

Data gathering through ______ relies heavily on cooperation form organizational members who will only open up to discuss serious issues if they trust the individual asking questions.

a. interviews b. focus groups c. surveys d. unobtrusive measures

Business