The PRIZM scheme is an example of:

a. psychographic segmentation
b. geodemographic segmentation
c. social class segmentation
d. demographic segmentation


b. geodemographic segmentation

Communication & Mass Media

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We are predisposed by our experiences, cultures, beliefs, values, and other factors that determine what we find the most comfortable, credible, or compelling

Indicate whether the statement is true or false

Communication & Mass Media

Raul is creating a bulleted list of subpoints to highlight various proposals for

improving retention rates in high schools. He knows to keep the list simple—confined to key words or phrases. What else should he be mindful of as he devises and uses the listing? A) Present the bullets one at a time as each is discussed. B) Present all at once, so to emphasize the merits of all. C) Present all at once, so listeners can process at their own pace. D) Present all at once, in case someone daydreams and loses focus.

Communication & Mass Media

A clumsy recitation of facts which modern writers usually avoid is:

A. feather-duster exposition B. direct exposition C. indirect exposition D. innuendo E. suggestive exposition

Communication & Mass Media

The statement, "The best place to spend a vacation is in the snowy mountains," is an example of

A. critical thinking. B. observation. C. opinion. D. fact. E. information.

Communication & Mass Media