________ occurs when people's prior motivations determine their consumption of media content.

A. Diversion
B. Selectivity
C. Intentionality
D. Utility


Answer: C

Communication & Mass Media

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Visitors do not show much inclination to play video on their computer screens

Indicate whether the statement is true or false

Communication & Mass Media

Forming in-groups and out-groups based on cultural cues is a common practice. Make an argument for why that behavior occurs. Next, suggest at least three ways that people might be more flexible when defining these groups.

What will be an ideal response?

Communication & Mass Media

In the James-Lange theory of emotional stages, which event occurs last?

a. an event occurs b. you respond physiologically c. you interpret the arousal d. you experience an emotion

Communication & Mass Media

Why was the Public Broadcasting Service established?

a) To compete with the British Broadcasting Corp. b) Because TV was becoming a vast wasteland. c) To avoid technological standardization. d) In response to the FCC’s decision to freeze licenses.

Communication & Mass Media