This occurs when a local public figure endorses or provides testimonials about an organization or its products and services
A) person-to-person word-of-mouth public relations
B) person-to-person word-of-mouth advertising
C) intentional word-of-mouth communication
D) experiential word-of-mouth communication
E) consequential word-of-mouth communication
Answer: C
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An ongoing connection made with another person through interpersonal communication is referred to as a(n)
A. friend B. lover C. relationship D. interpersonal-focused leader
This consists of the informal communication system in the organization and is the primary carrier of cultural information between management and workers
A) cultural network B) formal network C) informal network D) creative network
Two- or three-dimensional visual or audio items that support and enhance your speech by improving audience interest, comprehension, and retention are called
a. mediated support materials. b. technological enhancement. c. presentation aids. d. impact visuals.
Explain the technique of mapping and how you can use it to develop an outline
What will be an ideal response?