Why is advertising so important to our economy?
a. Because of the decline in the proportion of farmers and blue-collar workers
b. Because of a high level of employment
c. Because of an increase in the standard of living
d. All of the above
d. All of the above
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When using a literal analogy, be certain that the two things you compare are very similar so that listeners can immediately see the connection
Indicate whether this statement is true or false.
Another term for a ribbon microphone is:
A. condenser B. ribbon C. moving coil D. dynamic E. both C & D F. both A & B
Editors have the responsibility of assuring that stories are accurate and complete
Indicate whether the statement is true or false
An advertising firm wants to revamp its company brochure. The creative team has to include cartoons and images of symbols, designs, and objects. What type of graphic can the team use, and how is it useful?
a. Clip art; it provides a wide variety of patterns and templates from which to choose. b. Rendering; it shows how the finished structure looks. c. Diagram; it shows how a product functions. d. Line graph; it shows changes for over a long period of time.