I-ball, a cell phone manufacturer introduces a cell phone targeted at customers aged above 70. It has features such as loud volume, large keys, and so forth
How do you classify this product innovation? What could be a possible disadvantage of this product?
This can be considered a new-to-the-world product. New-to-the-world products are products that create an entirely new market. The product has the greatest cost and risk of all product types.
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In the context of how people deal with the concept of time, which of the following statements is true about the sequential approach identified by Dutch researcher, Fons Trompenaars?
A. Schedules are subordinate to relationships. B. People show a strong preference for following plans but are likely to deviate. C. Appointments are approximate and may be changed at a moment's notice. D. People tend to do only one activity at a time.
One of the ways to change the course of a brand is to modify the product
Under product modification, ________ improvement adds size, weight, materials, supplements, and accessories that expand the product's performance, versatility, safety, or convenience. A) feature B) quality C) style D) size E) technological
Trademarks that have become generic names are protected under federal trademark law
Indicate whether the statement is true or false
Which type of product modification changes a product's dependability or durability?
A. functional B. style C. aesthetic D. quality E. primary