A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order. Which of the following major segmentation variables would the marketer most likely use to assist with the task?
A) purchasing approaches
B) situational factors
C) operating variables
D) personal characteristics
E) demographic variables
B
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[APPENDIX] Which of the following statements regarding partnerships is true?
a. Partnerships have two owners. b. The partnership ends when a new partner is added. c. The partnership is responsible for its own taxes. d. The partnership is a separate legal entity from its owners.
MPR relies on intermediaries to spread the word about a firm's products and brands
Indicate whether the statement is true or false
The value of an interest-rate futures contract will go up when
A) interest rates go up. B) interest rates go down. C) gold prices rise. D) gold prices fall.
Pet Palace had a net income before taxes of $1,615,200. First find the tax liability using the Corporate Tax Rate Schedule, Exhibit 18-6 from your text, then calculate the net income after taxes
A) $1,002,022 B) $1,508,330 C) $1,066,032 D) $1,255,899