Curation tools are used to develop online portfolios on specific topics
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: New curation tools, including Pinterest and Scoop.it, make it easy to assemble attractive online magazines or portfolios on specific topics. Although it raises important issues regarding content ownership and message control, curation has the potential to bring the power of community and shared expertise to a lot of different fields; ultimately, it could reshape audience behavior and therefore the practice of business communication.
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Wyatt frequents white supremacist websites and routinely posts messages online about his dislike of non-White individuals in America. He is often insulting and denigrates people of color. Wyatt is engaging in ______.
a. ethnocentrism b. hate speech c. prejudice d. discrimination
Which of the following is appropriate when the research objective is description?
A) averages B) confidence intervals C) cross-tabulation D) correlation E) ANOVA
Most hardware and software companies have ____ service desks to support their customers.
A. external B. internal C. inbound D. blended
Included within the definition of advertising are two key words that help one to understand how advertising fits into the promotion mix. They are ________ and ________.
Fill in the blank(s) with the appropriate word(s).