Priya is the product manager at a software company that has built an online application for financial auditors

During the testing phase, she sets up a private Facebook page where she invites practicing auditors to use the application and discuss their experiences. Which aspect of social media is Priya leveraging to improve the product?
a. Interactive engagement
b. Greater transparency
c. Total integration
d. Real-time testing


A

Communication & Mass Media

You might also like to view...

Tempest, a new employee at Litter and Kibbles Pet Supplies, arrived at work this morning at 9 a.m. only to find that all the other employees had been working since 6 a.m. She was not aware that the workday at this company began at such an early hour. Tempest has just experienced which phase of socialization?

A. encounter B. role routinization C. anticipatory socialization D. unrealistic job preview E. metamorphosis

Communication & Mass Media

Magazines with large audiences can charge more for advertising because more people will see the advertisement

a. True b. False

Communication & Mass Media

The young directors who made up the French nouvelle vague (New Wave) were a homogenous group in terms of their styles and themes. ___

Indicate whether the statement is true or false

Communication & Mass Media

When Ronaldo shopped for his new flat-screen television, he was surprised at the cost differences between some of the models. When he asked the salesperson for help, the salesperson assured him that the lower-end models could display the same high-definition channels as the more expensive ones. Because he was on a tight budget, Ronaldo took the salesperson's advice and bought a cheaper model. Only when he got his TV home did Ronaldo realize that he needed to purchase an expensive converter box to actually receive HD channels. Which of the following statements is true about this scenario?

A. The salesperson engaged in deception by falsification. B. The salesperson engaged in deception by omission. C. The salesperson engaged in deception by misleading. D. The salesperson engaged in deception by lying.

Communication & Mass Media