Briefly describe distribution channel structure for consumer markets
What will be an ideal response?
Distribution channels are structured into levels, with the manufacturer always being on the top level and the end
consumer always being on the bottom level. The number of levels between the two represents the number of
intermediary marketing channel members involved and depends on the consumption situation.
You might also like to view...
Keystone Corporation will issue new common stock to finance an expansion. The existing common
stock just paid a $1.50 dividend, and dividends are expected to grow at a constant rate 8% indefinitely. The stock sells for $45, and flotation expenses of 5% of the selling price will be incurred on new shares. What is the cost of new common stock be for Keystone Corp? A) 11.33% B) 12.53% C) 11.60% D) 11.79% E) 11.51%
Which of the following types of sales promotions would NOT be offered to a consumer?
A. sweepstakes B. bonus packs C. push money D. premiums E. rebates
The one factor that company executives need not worry about when their company is managing many diverse, unrelated firms is ________.
A) staying abreast of what is happening in each industry and subsidiary. B) picking business-unit heads who have the requisite combination of managerial skills and know-how to motivate people. C) understanding the true value of strategic investment proposals by business-unit managers. D) knowing what to do if a business unit stumbles. E) "managing by the numbers"—that is, keeping a close track on the financial and operating results of each subsidiary.
The __________ involves determining whether putting effort into a task will lead to high performance.
A. P ? O expectancy B. E ? P expectancy C. O ? V expectancy D. A ? Z expectancy E. V ? P expectancy