How can wholesalers improve their use of promotions?

What will be an ideal response?


Many wholesalers do not view promotion as a team effort to sell, build, and service major accounts; to address this issue, wholesalers should adopt some of the promotion techniques used by retailers, such as developing an overall promotion strategy and making greater use of supplier promotion materials and programs.

Business

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Intangibility with regards to a service means that the service cannot be duplicated across providers

Indicate whether the statement is true or false

Business

What is the formulation for this problem?

The owner of Chips etc. produces two kinds of chips: lime (L) and vinegar (V). He has a limited amount of the three ingredients used to produce these chips available for his next production run: 4800 ounces of salt, 9600 ounces of flour, and 2000 ounces of herbs. A bag of lime chips requires 2 ounces of salt, 6 ounces of flour, and 1 ounce of herbs to produce; while a bag of vinegar chips requires 3 ounces of salt, 8 ounces of flour, and 2 ounces of herbs. Profits for a bag of lime chips are $0.40, and for a bag of vinegar chips $0.50.

Business

Government relations to influence laws and regulations are never a part of compensation strategies.

Answer the following statement true (T) or false (F)

Business

The use of simulations in competitive situations is called

A) Monte Carlo simulation. B) systems simulation. C) operational gaming. D) virtual reality. E) None of the above

Business