The first step in measuring the effectiveness of event sponsorship is to
A. build evaluation methods into the event sponsorship strategy.
B. narrowly define the objectives for the event with specific details.
C. set qualitative goals.
D. measure the implementation and results against predetermined benchmarks.
E. redefine the organization's objectives in terms of its marketing communications.
Answer: B
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Barnhill, Inc uses straight-line depreciation for its equipment with an estimated useful life of 10 years and zero residual value. The CEO points out that the equipment will last much longer than 10 years, perhaps up to 20 years. What is the impact on earnings per share and net income of depreciating equipment over 20 years rather than 10 years?
a. Both earnings per share and net income will decrease. b. Both earnings per share and net income will increase. c. Earnings per share will decrease and net income will increase. d. Earnings per share will increase and net income will decrease.
The ________ organizational model is designed to enable a company to market a standardized product in the worldwide marketplace and to manufacture that product in a limited number of locations where the mix of costs and skills is most favorable.
A. international B. transnational C. multinational D. global E. decentralized
______is the sending of fraudulent emails to an organization's employees designed to look like they came from high level executives from within the organization
a. Spamdexing b. Vishing c. Smishing d. Spear-phishing
A high average inventory value reduces the chances of inventory obsolescence
Indicate whether the statement is true or false